The Digital Link (A) and (B) cases provide the battles of a little public innovation business to preserve and get expert and financier interest throughout the "dot-com boom" of the 1990's. The case can be utilized in MBA or Executive Education classes. The (A) case occurs at a turning point for Digital Link.
Succeeding 5 years as a public business, the executive group is contemplating about taking the business personal. The (B) case provides exactly what Digital Link chose to do: go personal. This is a stern reaction to the issue, and can generate an active argument amongst students about whether the business did the ideal thing.
PUBLICATION DATE: June 30, 2010 PRODUCT #: 110094-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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