The Digital Link (A) and (B) cases provide the battles of a little public innovation business to keep and get expert and financier interest throughout the "dot-com boom" of the 1990's. After 5 years as a public business, the executive group is thinking about taking the business personal.
This permits for a really natural conversation of 3 crucial concerns: (1) How did they get to this point? In specific, why is it so challenging for Digital Link to keep expert protection and institutional financier interest? This conversation permits students to get and analyze understanding of the significance of expert and financier interest for a public company, the obstacles of getting and keeping it, and the methods in which a business can resolve it.
PUBLICATION DATE: June 30, 2010 PRODUCT #: 110093-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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