Digital technology is especially important in achieving business targets, and its widespread effects have resulted in the radical restructuring of entire sectors. Thus, managers' extensive interest in handling digital innovation isn't astonishing. Recent research has exemplified how digital technologies give rise to a huge potential for service and product innovation that's difficult to control and forecast. So, companies desire dynamic tools to support themselves in handling the new kinds of digital innovation procedures that emerge.
The attributes of these procedures past suppositions to be challenged by forces businesses about their merchandise and service portfolio, their digital environment, and methods of arranging invention work. In this specific article, we present a managerial framework that supports businesses in this undertaking. The framework, geared at supporting ongoing developments in digital innovation management, covers five key areas: abilities, value proposition, digital evolution scan, user experience, and improvisation. We also present a diagnostic tool which can be used as firms begin the method of executing the framework. Eventually, we conclude with our ideas on the managerial consequences of the framework when going in a fast changing digital invention landscape.
PUBLICATION DATE: January 15, 2015 PRODUCT #: BH648-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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