The incorporation of digital technology has become of dramatic importance for the companies towards attainment of objectives. The impact of this technology could be seen as a mega restructuring reform occurred in many of the industries. Increasing usage of digital technology has enabled the organizations to make rapid innovation in their product and services.
Recent researches indicate the rising innovation in the industries that even has become unpredictable. Thus, firms need more innovative tools to manage this rapid digital innovation process that are emerging. Such extensive forces required the firms to modify their prior strategies about their product and service portfolio, their digital advancement, and ways of organizing innovation work.
A managerial framework is being presented in this article that support the firms in this. The framework helps to support the ongoing improvements in digital innovation and cover all these five areas including user experience, value proposition, digital evolution scanning, skills, and improvisation.
While implementing the framework a diagnostic tool, present in the article, could also be utilized. In the end, it concludes with opinions on the managerial implications of the framework while moving ahead in a rapidly changing digital innovation environment.
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