The rapid motion picture industry from analog to digital technology creates emerging markets in 1995. How to position yourself for a competitor to enter the market successfully? This case describes the key technologies, market segments, competitors and strategic issues in the emerging market for digital cameras. Focuses on the emergence of business and consumer segments for desktop personal computers visualization - ". Descent on the desktop" so called competitors are profiled Apple, Canon, Dycam, Eastman Kodak, Fuji and Sony. "Hide
by Elizabeth Olmsted Teisberg, James Leonard Source: Harvard Business School 20 pages. Publication Date: January 5, 1996. Prod. #: 796060-PDF-ENG
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