Describes the production of a comprehensive strategy to reduce the considerable length of order cycle (ie the time between placing an order from a client and its delivery to the customer.) To start the digital strategy adopted manufacturing resource planning (MRP II). The case allows students to evaluate the pros and cons of the strategy, which requires rapid flow of information and the production of rigid discipline, the usefulness of MRP II, which combines production with the overall business plan, and the implementation of the process to date. "Hide
by David Garvin, Janet Simpson Source: Harvard Business School 14 pages. Publication Date: January 21, 1988. Prod. #: 688059-PDF-ENG