One cannot avoid Big data hoopla. Sellers are peddling Big Data options; consulting firms employ Big Data specialists; Big Data conferences are aplenty. There's a rush to take out golden nuggets (of insight) from mountains (of info).
By focusing only on the mountain (of Big Data), these adventurers are overlooking the source of the revolution-specifically, the many digital data streams (DDSs) that create Big Data-and the opportunity to improve real time decision making. This article discusses the features of DDSs, describes their common arrangement, and offers guidelines to empower companies to profit from their untapped potential.
PUBLICATION DATE: May 09, 2016 PRODUCT #: CMR618-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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