Trip Hawkins, Digital Chocolate was founded in Silicon Valley in 2003 to develop outstanding games for mobile devices. By 2008, the company has expanded its operations in four countries and Digital Chocolate was one of the best game developers for soloplayer standard mobile phones and iPhones. In 2009, Hawkins longed Digital Chocolate, to begin the development of new types of mobile games that could be played by multiple players over a period of time. Hawkins wondered how to conduct their business in this new field of social games without losing a great creative momentum the team had built in previous years. "Hide
by Linda A. Hill, Alison Berkley Wagonfeld Source: Harvard Business School 21 pages. Publication Date: October 16, 2009. Prod. #: 410049-PDF-ENG