CEO Michael Mendes turned producer-owned co-operation in public top marketer snacks. Diamond organization, culture, product development, advertising and promotion strategies, and in particular, its marketing department has been built "from scratch" to address the fundamental changes in the structure of the retail and consumer behavior. Whether the model diamond be used successfully to other categories of food? "Hide
by David E. Bell, Mary Shelman Source: Harvard Business School 34 pages. Publication Date: December 15, 2009. Prod. #: 510013-PDF-ENG
Related Case Solutions & Analyses:
NEC Electronics
Consumer Awareness or Disease Mongering GlaxoSmithKline and the Restless Legs Syndrome
Strategic Entrepreneurship: Creating Competitive Advantage Through Streams of Innovation
Farmacias Similares: Private and Public Health Care for the Base of the Pyramid in Mexico
John Smithers at Sigtek
New York City Against AIDS Video
Ocean Park Corporation (Hong Kong)
Tanzania Case Study
Brand Recovery: Communication in the Face of Crisis
Strategic Financial Planning in Mining Industry
