Colour cases should be printed in color, to maximize their effectiveness. Diageo, the planet 's leading premium drinks company, had a long history in Africa beginning from its beer brand, Guinness exported to Sierra Leone in 1827. From Africa, 13% of Diageo's international revenues were coming from Africa by 2013, up from 9% in 2007.
Diageo African President Nick Blazquez was considering how to benefit from the opportunities delivered by escalating populations and incomes meanwhile navigating escalating rivalry and the distinct opportunities delivered by the frontier markets.
The instance describes two recent product launches developed especially for Africa and Diageo's initiation procedure. It also discusses government relations as well as the need to develop local production and raw material supply chains.
PUBLICATION DATE: February 07, 2014 PRODUCT #: 514054-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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