James Musyoki, Lemmy Mutahi, and Ken Kariuki, all from East African Breweries Limited (EABL), a subsidiary of London-based Diageo, heard the news depressed the first week of December 2008. For the second time in six months, the Kenyan Ministry of Finance raised the excise tax on alcoholic beverages in an attempt to plug the country's budget deficit, the bill awaits the signature of the President. Rising prices put Allsops EABL, a Citizen, and President Beers of the reach of their target markets and Musyoki, Kariuki, Mutahi and hopes that the increase will not affect the exemption from excise Senator keg of beer - the low-income concoction created significant social and economic benefits in Kenya since its launch in 2004. What should be done to save the Senator beer?
To enhance their effectiveness, color cases should be printed in color. "Hide
by Rosabeth Moss Kanter, Matthew Bird Source: Harvard Business School 23 pages. Publication Date: July 7, 2009. Prod. #: 310010-PDF-ENG
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