Dewars (B): Preliminary Results of the Repositioning Campaign Harvard Case Solution & Analysis

Records of strategic choices made by Dewar and briefly describes the implementation of the campaign from its launch in September 1993 to September 1995. "Hide
by Alvin J. Silk, Lisa R. Klein Source: Harvard Business School 2 pages. Publication Date: March 27, 1996. Prod. #: 596085-PDF-ENG

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