Hybrid businessman works full time had the idea for its first product, the smartphone stereo. He invested $ 10,000 of his own money plus $ 3,000 from the first investors to develop their prototype. He has to collect a viable plan and is considering commercialization crowdfunding as a viable source of funding. He also has to decide whether to distribute its products through direct sales or traditional retail mode "Hide
by Simon Parker, Ken Mark Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: October 29, 2012. Prod. #: W12288-PDF-ENG
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