Provides a basis for the development of global strategies service providers. The integration of existing structures on individual globilization and the service business, examines how the distinctive features of services affects globalization and use of the global strategy and the diagnoses which aspects of globalization, contribute to, and which are not. Applies a new foundation for numerous industry and company examples, with special emphasis on the role of information technology. "Hide
by Christopher Lovelock, George S. Yip Source: California Management Review 24 pages. Publication Date: January 1, 1996. Prod. #: CMR052-PDF-ENG
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