In recent years, the practice of using corporate web sites for work seekers increased steadily. Despite this trend, however, studies show that approximately 75% of job seekers find the sites too complicated to successfully use (Brown, 2004) and that more than 20% reject jobs based on poorly designed websites (Pastore, 2000). To solve this problem, joins Internet marketing and research on recruitment offer six development implications for creating effective "e-recruitment" a source on the corporate website. Based on the approach of marketing in the process of recruitment and consumer behavior research on persuasive communication and decision-making, we present considerations are important to create an online recruitment site which effectively influences the search for solutions to the target market and the behavior of the desired candidate. "Hide
by Steven D. Maurer, Yuping Liu Source: Business Horizons 10 pages. Publication Date: July 1, 2007. Prod. #: BH240-PDF-ENG
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