Abstract (no more than 2000 characters) "Hide
by Fernando Suarez F, Jacqueline Kirtley Source: MIT Sloan Management Review 7 pages. Publication Date: July 1, 2012. Prod. #: SMR424-PDF-ENG
Related Case Solutions & Analyses:
The Drivers of Greenwashing
China s Challenge to Feed Its People
Bank of America: Mobile Banking
CityCenter (D): Financial Crisis Grand Opening and a New Paradigm
Zappos.com 2009: Clothing Customer Service and Company Culture
Competition and Collaboration in the PC Industry: The Evolution of a Value Chain (B)
John Mackey and Whole Foods Market
USG
Technology Legend in China
Private Communications Corp. (B)
