On the desktop printer in the industry in 1990 is characterized by considerable uncertainty about the new technologies and the types of features customers may require in the next decade. The case looks at the position of Hewlett-Packard, Canon, Kodak, Xerox, IBM, and allows students to explore different approaches competing firms can take to manage strategic risks in a rapidly changing, high-tech industry. "Hide
by Elizabeth Olmsted Teisberg, Theodore H. Clark Source: Harvard Business School 23 pages. Publication Date: June 29, 1990. Prod. #: 390173-PDF-ENG
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