Marketing managers must often face the problem of justification of investments in the marketing mix, despite the difficulties isolate the effect of any marketing activity. This note presents the experiments as a means of establishing causality, and thus predictable campaign performance. "Hide
by Rajkumar Venkatesan 7 pages. Publication Date: August 29, 2012. Prod. #: UV6533-PDF-ENG
Related Case Solutions & Analyses:
Disney: Losing Magic in the Middle Kingdom
ATH MicroTechnologies Inc. (E)
Palm (C): 2005
Time Series
Kinetic Concepts Inc.
Note on Analyzing and Choosing a Job Offer
Apple Computer–John Sculley Chairman & CEO–Presentation to ISMP Participants July 6 1992 Video
DESSO (B) – Going Forward
General Electric vs. Westinghouse in Large Turbine Generators (A), Spanish Version
Learning by the Case Method, Spanish Version
