This case note lays out in detail a method, the learning start, through conducting small-scale experiments in the market for generating increased earnings. A learning launch is a procedure for testing and enhancing (or left) a new business idea quickly and inexpensively.
Although the process entail selling a new product or service to a customer or group of customers, a learning launching is not a traditional new-product rollout. Rather, it really is an experiment designed to create insights and actual marketplace feedback that can then be used completely redefine the business idea or to refine and to determine whether it deserves a bigger commitment of time, folks, and other resources.
PUBLICATION DATE: September 15, 2009 PRODUCT #: UV1641-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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