Paradigm shift taking place in the economic value creation requires organizations to move away from the obsession with reliability and a more favorable environment for the action. Reliable process is one that produces consistent and predictable results, again and again. To improve the reliability of any process, it is necessary to reduce the number of variables considered and use quantitative, bias-free measurement. On the other hand, in order to increase the efficiency of any process, it is necessary to take into account a much broader range of relevant variables and the use of intuition and gut instinct. Ultimately, the reliability and validity of the anchor down opposite ends of the spectrum: more reliability requires fewer variables and therefore less validity, and vice versa. As a compromise related to design, and why it is important for today's business leaders? Because the design has inherent bias toward action: the great designers tend to understand the user and the context, which entails consideration of many variables, they do not limit their consideration aspects that can be carefully quantified, they are less worried about the fact that they can replicate defined process, and more about the production of a real solution to the problem before them. The author offers five strategies for being effective in reliability obsessed organization.
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by Roger Martin Source: Rotman School of Management, 6 pages. Publication Date: 01 May 2006. Prod. #: ROT028-PDF-ENG
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