Samsung Electronics, a successful global business located in South Korea, aspire to "Tier One" status amid its competitors through mastering the less concrete, more perceptive behaviors of outstanding layout. This case study requires students through Samsung's rise in little more than three decades from a modest OEM producer of generic TV sets to a giant in numerous product categories, from components (including LCD screens) to omnipresent consumer devices (such as cell phones).
Without any less emphasis on R&D, this engineering-driven company has given way to an innovative, design-driven business, during the past decade. Yet, despite global design awards and engineering accolades, the "iconic" product (for example Apple's iPod) eludes them. Subsequent to a comprehensive introduction to the design process of Samsung, students are ask to extend a strategic path that will lead Samsung to the subsequent level.
PUBLICATION DATE: November 12, 2008 PRODUCT #: DMI021-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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