Something is tragically no modern management practice and education, the authors say: Image Manager as a generator of ideas that gives shape to new opportunities with a well-developed vocabulary of design. Achieving this goal requires the design attitude, "which goes beyond the default decision to create new opportunities for the future. The authors describe the differences between the design and the solution of the ratio-ratio ", which is so prevalent in today's business. They explain why creativity needs a guiding design of energy relations in order to focus our efforts on the results that are truly innovative and produce lasting organizational betterments. This article is taken from the control as design (Stanford Business Books, 2004), edited by the two authors.
This article Rotman Magazine. "Hide
by Richard Boland and Fred Collopy Source: Rotman School of Management, 4 pages. Publication Date: 01 May 2006. Prod. #: ROT027-PDF-ENG
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