This case describes how their individual routes were preferred by two Hong Kong product designers and achieved celebrity status and design excellence. The case is suitable for teaching senior undergraduate students and MBA the value of design entrepreneurship in proficient services.
It really is practical for courses in entrepreneurship and innovation management in engineering and business schools. Human resources management or organizational behaviour classes may also use this case for discussion on career courses. Given the layout circumstance, it will be quite instructive for students or executives from the design sector.
PUBLICATION DATE: October 08, 2010 PRODUCT #: 910M63-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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