Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind today. DMNS was dabbling in digital for recent years, but had never fully given to it. The time had come to decide whether to designate serious human and financial resources, and to set a strategic vision. It was time to make some decisions about the DMNS' digital future.
The electronic discussion was taking place within a larger strategic dialogue about the primacy of the onsite experience of the necessity as well as the Museum to get outside its walls to reach new parts. How should she balance offsite programming onsite scheduling, and online programming deliver against the mission of the Museum and to maximize attendance?
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: June 10, 2015 PRODUCT #: 315081-HCB-ENG
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