This case is about an organization called DentalCorp which is the top 5 biggest supploer of insurance of dental related issues in Brazil.
The company has multiplied its sales manifolds in the past couple of years. Now they are pondering if they should expand to Chile or instead keep on expanding in Brazil. This is a strategic decision which they are facing in 2004.
This case also comes with a short video for Premium members to share in classrooms.
by Richard G. Hamermesh, Ricardo de-Reisen Pinho Source: Harvard Business School 23 pages. Publication Date: October 13, 2005. Prod. #: 806023-PDF-ENG
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