Describes the initial problems faced by joining Dennis Hightower after the task to strengthen the company's position and Walt Disney Co in Europe in preparation for 1992. Allows students to consider the problems of cultural heterogeneity, Disney tradition and culture of the local government in each of the European franchise. Students will be asked to develop a plan of action to change the direction and working relations in Europe. "Hide
by Todd D. Jick, Barbara Feinberg Source: Harvard Business School 3 pages. Publication Date: October 20, 1989. Prod. #: 490010-PDF-ENG
Related Case Solutions & Analyses:
3M: Negotiating Air Pollution Credits (B)
Procter & Gamble in Eastern Europe (B)
Gillettes Launch of Sensor
Chaparral Steel: Rapid Product and Process Development
Thailand: A Concise Profile, 2014
Unilever’s Lifebuoy in India: Implementing the Sustainability Plan
The Walt Disney Company & Pixar Inc: To Acquire or Not to Acquire
Unichema
Martin Blair
Genzyme’s CSR Dilemma: How to Play its HAND
