Crowdsourcing is usually associated with the incorporation of company-external stakeholders including customers in the value creating process. This informative article proposes a framework for a firm-internal application of crowdsourcing processes.
It presents a set of five goals businesses can pursue employing internal crowdsourcing. The practical approach of an Austrian moderate-sized technology firm is described in detail, including insights on software design and appropriate processes.
PUBLICATION DATE: August 01, 2012 PRODUCT #: CMR515-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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