Crowdsourcing is usually associated with the inclusion of external stakeholders, such as customers in the cost of creating the process. This paper proposes a framework for company internal use crowdsourcing techniques. It is a collection of the five objectives of the company can pursue using internal crowdsourcing. Practical approach Austrian average technology company detail, including ideas for the development of software and related procedures. "Hide
by Daniel Stieger, Kurt Matzler, Florian Ladstaetter-Fussenegger, Sayan Chatterjee Source: California Management Review 25 pages. Publication Date: Aug 01, 2012. Prod. #: CMR515-PDF-ENG