Explores the process and the inputs for the financial and operational forecasting Electronic Specialty Materials unit into the air and chemicals, the international chemical company. The main character, John Goldberg, grapples with how best to integrate the two processes of forecasting, as well as trying to prepare for the unexpected rush orders and natural disasters. "Hide
by Susan Kulp, Shoshanah Cohen, Taylor Randall, Zahra Kanji Source: Harvard Business School 15 pages. Publication Date: May 23, 2007. Prod. #: 107018-PDF-ENG
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