Talk of a joint venture between the two companies, with different possibilities: 1) technology provider, and 2) the transport agent. Discusses how to capture the value of the joint venture and Biotechnology: 1) who the winners and losers are, 2) how much value could / should be captured, and 3) sustainability issues, and 4) the consequences for agriculture / agchem industry / the relationship between supply chain members. Delta & Pine and Monsanto are the licensing of new technologies of raw cotton. They have to decide how to do it and how to evaluate its success. "Hide
by Ray A. Goldberg, Charlotte Tasker Source: Harvard Business School 28 pages. Publication Date: August 5, 1996. Prod. #: 597005-PDF-ENG
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