In July 1996,, Ross Cunningham, director of sales and marketing for a Delta Grand Pacific Hotel in Bangkok, Thailand, the are necessary, to develop a marketing strategy, which would assure to success of to the hotel's website in to your very competitive market. Cunningham wanted to ensure,, that the hotel will support and, in the final result, to increase its two key control indicators productivity (the level of occupancy and average the prices to numbers of) by means of milking of Sukhumvit Micromarket to its fullest potential. Exacerbates the on the this challenge was anticipation of out of sharp drop to the accommodation at the hotel due that the probabilities of addition, that the an important contract client not would be renewed. «Hide
on John R. Kennedy, Tom Gleave Source: Richard Ivey school of business Foundation 15 pages. Publication Date: February 18, 1998. Prod. #: 98A005-PDF-ENG
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