Deloitte Marketing Strategy Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Deloitte Marketing Strategy Case Study Solution

INTRODUCTION

Deloitte Touche Limited, is a global IT organization that offers IT solutions and consultancy services, to other businesses in different Ares. The key areas of services include, accounting, advisory, enterprise risk management, IT solutions, Audit and other professional services in industries like fashion, footwear so on and so forth. The company had expanded its operation, over a period of time through mergers and acquisition and developed a competitive advantage, in the market through these mergers.

Deloitte is one of the 4 biggest audit firms and one of the largest advisory firm operations, since the 1980's.It has turned itself into a global brand .Over a period of time, by employing 170,000 employees in over 150 countries. Deloitte initiated its most famous merger in 1995, with Touché Company, and thus named itself as Deloitte& Touche consulting group. It operates by the acquisition of top players of the market in IT industry, to enhance its product offerings and services. By offering innovative solutions, while remaining cost effective in terms of operations.

The company offers its services in manufacturing, retail, service, travel & hospitality and Consumer products industry .By dealing with multiple clients and offering those consultancy or Audit services. The competitive edge of Deloitte, is its business strategy- which engraves frequents mergers, its human skills and it's diverse brand portfolio. Which hedges and minimize the risk of low sales and intense competition.[1]

2- Industry Analysis

Deloitte operates in financial markets, as a consultant agent company that offers the services of Taxation, audit, Risk Advisory, financial consultancy and legal advisory. Under these services, the company offers accounting software solutions, document reviews, valuation services, project risk, continuity management advisory service, technological integration and IT control assurance to name a few. The company has expanded its functions and operations, in similar categories and is ranked, as the best consulting company around the globe.

Most of the Deloitte clients are located in IT industry and financial markets. The most prominent clients of Deloitte are Adobe, Southwestern airlines, Arden Mills and Yamaha. These all customers operate in different category and markets that depict different market trend. The common trend all these market depict, is the synchronization of IT into the business functions, to reduce the element of human error. By improving the flow of information and data all over the organization.

Since, with globalization and IT boom in the industry, all organization(be it in electronics, warehousing, oil & energy or stock markets)have started using the IT services and integrated software to improve the supply chain, enhance the business operation’s, improve the forecasting methods and meet the consumer demand on time. In doing so, all sectors have started using software like “Big Data” to capitalize the information consumer and then use it effectively and efficiently to tap and target the customer, through customized offering and tactics that enhance the customer experience. Since, globalization has lowered the barrier to expand, the business in different regions, the industry has shown tremendous growth. Which indicates the need for more integrated services and solutions, that could offer the alliance and integration of business strategy uniformly through out the chain and for which Deloitte offers its services.

Also, the company by analyzing the political and economic landscape of the business, offers the consultancy and risks aversion techniques, to mitigate the risks of failure and enhance the sustain ability. By accurate forecasting and risk measurement, and since the wall of market have expanded. The company has to deal with different markets with different landscapes, through same corporate strategy.

Apart from a financial institution, the company caters the clients from oil and gas industry, (Southwest Oil & gas) where it offers the service of customer management and supply chain software, to enhance the efficiency of the chain, and to improve the customer experience. Through an accurate offering that matches the demand of the client.

Taking all the factors in account, Deloitte business strategy is designed in accordance with the industry and market trend ,which is moving towards efficient, risk less, error free backward integration services (accountings software’s, IT solutions).To enhance the operation activity of the business, while keeping a close alliance with the market. By analyzing the customer behavior to offer asset of integrated solutions and services, to enhance market share and customer experience. (Delliotte, 2015)[2]

3- Over-View of Deloitte Marketing Strategy

Deloitte offers the service of consultancy, taxation and audit. Which are considered, as the external functions of the company. In doing so, the company main customer bases,is the clients or businesses operating in different categories, hence developing the business strategy for the B2B business.

The company targets its segment, by dividing and differentiating its services according to the market, it is serving. It tailors its services through great customization with the market demand, and hence designs its market strategy accordingly.

Below are the marketing tactics the company uses to reach to its customer base....................