One of the first companies to practice the highly touted business-to-consumer Internet business model, Dell entered the PC market with the power and shook the industry with its revolutionary, customer-oriented, streamlined style of distribution. Sales of computers there was a natural progression of the existing strategy of Dell, Dell realized that this synergy early and was the first participant in the market. This case keeps track Dells evolving business and industry, and emphasizes its entry strategy for China. "Hide
by Ali F. Farhoomand, Peter Lovelock, Pauline Ng Source: University of Hong Kong, 28 pages. Publication Date: January 1, 2000. Prod. #: HKU069-PDF-ENG
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