Founded in 1984, Dell has achieved phenomenal growth, and by 2000 more than $ 25 billion in sales and more than $ 2 billion in net profit. In the fourth quarter of 2000, however, the average 30-year growth rate of the PC industry hit a negative 10%. Dell must make difficult decisions about how to maintain their profitability in light of its wide range of products - personal computers, workstations, servers and storage products for the general consumers in the United States and around the world. Should he stay on course or radically change the strategy? "Hide
by V. Kasturi Rangan, Marie Bell Source: Harvard Business School 24 pages. Publication Date: May 10, 2002. Prod. #: +502022- PDF-ENG
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