Dell story is well known in the business world: a young Michael Dell, while attending the University of Texas at Austin, founded the computer company sales that eventually revolutionized the industry. The case puts students in the position of senior manager at Dell who is preparing for a meeting on Investor Relations. As a senior executive review information about their company, he wonders how best to convey to investors skeptical that the strategy Dell will return the company to growth. When considering the history of Dell, the students will learn how Dell has developed many competitive advantages, which seemed impregnable until the early 2000's. The second part of the case shows the volatility competitive advantages -. She describes how Dell is trying to remake itself after falling behind its competitors' Hide
by Stewart Thornhill, Ken Mark Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: December 9, 2008. Prod. #: 908M93-PDF-ENG
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