The Dell story is well reputed in the business world: a computer sales firm that revolutionizes the sector is, founded by a youthful Michael Dell, while attending the University of Texas in Austin. The case puts students in the location of a senior executive at Dell who is arranging for an investor relations gathering. As the senior administration reviews information on his business, he wonders how best to communicate to investors that are cynical that the business will be returned by Dell's strategy to growth.
Pupils learn about Dell built up a set of competitive advantages that seemed unassailable until the early 2000s, in analyzing the Dell story. The second part of the case exemplifies the impermanence of competitive compensation - it explains how Dell is making efforts to restructure itself after falling behind its rivals.
PUBLICATION DATE: December 09, 2008 PRODUCT #: 908M93-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
The Maple Lane Driveway Paving Project
Technical Note: Innovation and Invention–Patent Guide for Inventors and Managers
Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (A)
Grosvenor Group Ltd.
Inventory Control System In Fashion Industry
Making the Power of Two Work for You
Mango, Popularizing Fashion
SGFE Cambodia (A): High-energy Char Briquettes for the Bottom of the Pyramid
The Armenia Earthquake
A COUPLE OF SQUARES: PRICING FOR THE FUTURE
