Defender Direct Inc.: Business of Growing Leaders Harvard Case Solution & Analysis

Defender Direct, Inc, headquartered in Indianapolis, Indiana, was a private company that sold and installed ADT security systems and Dish Network Satellite TV for homeowners in the United States. President and CEO Dave Lindsey started the business from her home in 1998. Under his leadership, the Defender has experienced an average annual growth rate of 60%, and in 2008 he became one of the largest security and satellite dealers in the Midwest, generating $ 150 million in revenue. The founder, who used to say that. "Businesses do not grow - the people," is credited with the Defender of culture for its stellar growth of "Hide
by Edward D. Hess, Gosia Glinskaya Source: Darden School of Business 15 pages. Publication Date: April 20, 2009. Prod. #: UV2029-PDF-ENG

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.