For nearly three decades, MIT professor Thomas W. Malone investigates huge impact of information technology on organizations. Against the background of the global economic downturn, Malone discusses how new forms of communication are increasingly empowering employees, and thus weakening the structure of the corporate hierarchy. This situation will eventually lead to the widespread use of what he calls the coordinate-and-cultivate management approach. In this approach, focusing on the coordination of activities that have to be made within the company and the relationship between these activities. Cultivation, meanwhile, focuses on the people involved in the activity: what they want, what they are good, they can realize their potential. While the top-down control is needed at a certain time, the author argues that it will also become more and more necessary to help people find and develop their own natural power. Looking at the sweep of human history, the author unearths evidence that the business world can go back to our smaller, poorly constructed, the hunter-gatherers of the roots of the past. This organizational evolution opens up a range of new business opportunities that companies would do well to use and to take before they find themselves in a new era of dinosaurs. "Hide
by Thomas W. Malone Source: IESE-Insight Magazine 8 pages. Publication Date: March 15, 2010. Prod. #: IIR022-PDF-ENG
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