In an interview with a member of the HBS faculty, Deaver Brown, Cross River, Inc talks about how to get customers to distribute their product - knowledge of their goals, knowing that the transaction, knowing your relative perspective, flexibility, presenting the benefits under your trust, demonstrations and creation presence. "Hide
by Amar V. Bhide Source: Video Supplement Published: June 4, 1997. Prod. #: 897508-VID-ENG
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