Cross River manufactures and markets innovative, folding baby stroller in the U.S. market. Company violated even in the first year of sales mainly small retailers. Director General Deaver Brown urgently wants to expand distribution of national networks and provide a meeting with customers and Macy K-Mart. What step should he do? "Hide
by Amar V. Bhide, Deaver Brown Source: Harvard Business School 4 pages. Publication Date: August 19, 1993. Prod. #: 394042-PDF-ENG
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