The venerable British retailer Marks & Spencer has suffered a series of setbacks in the late 1990s. The company, which has been solid for decades, deteriorated rapidly, forcing rapid turnover of managers and many of the restructuring. Perhaps the most significant change was the rejection of retail's global expansion plans, out of continental Europe and is trying to sell assets in the United States, including the famous tailors Brooks Brothers. This case is modified Marks & Spencer between 1998 and 2001, as the company is trying to strengthen his ailing core business, UK retail, when deciding on the appropriate global strategy. "Hide
by Robert A. Burgelman, Philip Meza Source: Stanford Graduate School of Business 11 pages. Publication Date: June 19, 2001. Prod. #: SM87-PDF-ENG
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