The case tracks the development of the marketing firm DDB Mudra from its founding as an independent "Indian" agency to its present position of being the Indian affiliate of the international advertising major, DDB Worldwide which going to be managed directly by the CEO of DDB globally. It is set in the backdrop of the changes in both the global and Indian advertising business, therefore students are invited to contemplate the tactical choices made by the two leaders who shaped its growth and evolution; also known as the founder CEO, AG Krishna murthy (AGK) and the current CEO, Madhukar Kamath.
The first case known as DDB Mudra: Transformative increased the records in the company’s history from its beginning in 1985 until its acquisition by the Omnicom group in 2011. On the other hand, the second case focuses on an update titled DDB Mudra: Profitable Growth which focuses on the challenges that Madhukar Kamath faced in 2015, 4 years after the acquisition.
PUBLICATION DATE: May 01, 2016 PRODUCT #: IMB569-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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