The case follows the development of the advertising firm DDB Mudra from its foundation as an independent "Indian" agency to its present position of being the Indian affiliate of the international advertising major, DDB Worldwide that is going to be overseen directly by the CEO of DDB worldwide.
Place in the backdrop of the changes in both the international and Indian advertising industry, this two-part case invites students to contemplate the strategic choices made by the two leaders who shaped its growth and development - Its founding CEO was AG Krishnamurthy and it’s present CEO is Madhukar Kamath. The first case from this Mudra seriies “DDB Mudra: Transformative Growth” gets the business's history from its beginning in 1985 until its acquisition by the Omnicom group in 2011, the second case, an update titled DDB Mudra: Profitable Growth focuses on the challenges that Madhukar Kamath faces in 2015, 4 years after the acquisition.
PUBLICATION DATE: May 01, 2016 PRODUCT #: IMB571-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Tesco: Delivering the Goods (B)
Procter & Gamble in the 21st Century (C): Integrating Gillette
Gobi Partners: October 2004
Trade Liberalisation: The Case of the Rice Market in Hong Kong
Tesco Plc.
Rabobank Group: Leadership Role in Global Agribusiness
Freeport Studio
Orchestrating the New Dynamic Capabilities
The Fairyland of Second Life: Virtual Social Worlds and How to Use Them
Brand Loyalty
