Specific to a product redesign for one of the most successful motor company products, straightened her power, the average DC motor, RPM. One-year program offered to redesign the project, which is close to the performance of their specified cost and performance goals, but by eliminating the unique square configuration, which gave the engine speed technical advantage over their competitors. The head of R & D wants to reject the offer and go back to the drawing board for three months crash. The case is considered Dayton approach in strategic planning as the company attempts to split the engine to provide technical planning in this context. It also covers the technical prospects for AC and DC. "Hide
by Steven C. Wheelwright Source: Harvard Business School 20 pages. Publication Date: December 6, 1991. Prod. # 692 071-PDF-ENG
Related Case Solutions & Analyses:
Microsoft: Multimedia Publications (A)
Marcia Radosevich and Health Payment Review–1989 (A)
Computervision-Japan (A)
Turning Around Alcan Europe (B): Patrick Richs Two Years as CEO-Europe
The Neuroscience of Change: How to Reset Your Brain
Consumer Lending in Japan: Citi CFJ (A)
Water Policy Priorities Along the U.S.-Mexico Border
Paragon Legal, A New Model (A)
Willow Creek Community Church, What Really Makes a Difference
StudyBlue (A)
