CEO Robert Huth took David's Bridal from losses in 1996, sales were $ 817.7 million in 2011, but he was concerned about future growth. People are waiting longer and longer to get married and, once they have decided to spend much less than in the past, so that the industry is seen as compared to the previous year decline since 2007. David's Bridal would like to establish your brand in the minds of a new generation of brides who shopped, bought, and decided differently than past generations? "Hide
by Paul W. Farris, Sylvia Thompson, Kimberly Whitler Source: Darden School of Business 14 pages. Publication Date: August 17, 2012. Prod. #: UV6510-PDF-ENG
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