David’s Bridal: Customer Relationship Management in the Digital Age Harvard Case Solution & Analysis

This case reinstate UVA-M-0837. As he's organizing for a board meeting, the case sets the pupils in the position of CEO Robert Huth. He was worried about future increase, although he had taken David's Bridal from a loss in 1996 to sales of over $1 billion by 2011. Individuals were waiting longer and longer to get married and, after they determined to, were spending considerably less than in the past, so the sector had found year-over-year declines since 2007. How would David's Bridal establish its brand in the heads of a new generation of brides who purchased shopped, and determined otherwise than had brides in past generations?

PUBLICATION DATE: November 24, 2015 PRODUCT #: UV7096-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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