The CEO Robert Huth had retrieved David's Bridal from loss in 1996 to income of $817.7 million by 2011, but he was concerned about future growth. Folks were waiting longer and longer to get married and, once they decided to, were spending much less than in the past, or so the industry had seen year-over-year declines since 2007.
How would David's Bridal establish its brand in the heads of a new generation of brides who purchased shopped, and decided differently than previous generations?
PUBLICATION DATE: August 17, 2012 PRODUCT #: UV6510-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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