Introduction

David’s Bridal has been in the fashion business since 1950. Over the period of 60 years, David’s Bridal has been continues to deliver value, fashion and customer personalization which has been unparalleled in the industry. David’s Bridal has been offering fashionable and designerwedding gownsto brides pursuing the dream of every bride to find the perfect wedding gown. There are more than 300+ stores from where 60% of the brides have shopped from in earlier years. The company is a renowned retailer all across the United States and has beating its rivals to the punch by providing exceptional quality products to its customers.

David’s Bridal has been providing one stop shopping for bridal party attire, exquisite bridal gowns and special occasion accessories and dresses. Since the company has introduced various options for brides, the stores are filled with a vast selection of wedding dresses in stock and in every size. The ultimate objective of the company is to grow from a medium sized business to a large leading bridal designer.

The company has pondered the needs of brides for exquisite bridal dresses at affordable prices, it has contemplated to open a warehouse that consists of low priced gowns with a large assortment and variety of sizes. David’s Bridal believes that only superior customer services ensure the future success of the company(david-s-bridal-inc-history, 2017).

David’s Bridal Harvard Case Solution & Analysis

Chapter # 01

The overarching challenge for the company is to generate growth in the profits within a comparatively flat industry. For the purpose of complicating the matter, the rapidly changing preferences and choice of customers has made the data analysis difficult. Last of all, there was a lacking in distribution centers which resulted in the increase in the supply chain cost resulting in excess distribution of the inventory across the chains.

The utmost and extensive challenge for David’s Bridalisto align the demands of the customers with avast selection of products.This has resulted in slow moving inventory which has weighedheavily on the profit margins. Due to the economic recession, David’s Bridal has faced multiple problems resulting from the economic recession. The culture tends to be changing and the people have started thinking of getting married in later years, they prefer to wait longer due to which, the number of wedding occurrence has started to decrease each year. In 2011, the wedding industry faced a downturn by 16%. Couples preferred to opt for less formal and simple weddings which resulted in the small wedding parties, guest list and eventually less spending as compared to the couples in the past.When David’s Bridal intended to introduce new wedding dresses, there was a 48% lower forecasted accuracy rate.

In addition to this, the companyhas been facing many economic and societal constraints that led the company down. Since the weddings are not repetitive occasions, so each year, the customer turnover tends to be 100%. Furthermore, couples have preferred to prolong marriages due to the rise of the many alternatives such as access to assisted reproductive technology, general acceptance of premarital sex and birth control....................

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