The main character, David Dunwood, is the second time search fund entrepreneur, who in mid-2004 bought the hill Auto, a leading auto parts retailer in the Rocky Mountains of the United States. Enterprise started strong and grew Dunwood organization along with the proceeds of his first two and a half years as CEO. However, by the end of 2006, the company enters into a downward spiral through a combination of forces, including adverse weather conditions and tough competition, especially among the top retailers who can afford to wait out the leaner years and undermine the smaller networks, such as Mount Auto . Dunwood faced with layoffs, budget cuts and to put the company up for sale. "Hide
by James R. Ellis, Katherine Rudolph-Bose Source: Stanford Graduate School of Business 15 pages. Publication Date: February 28, 2008. Prod. #: E320-PDF-ENG
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