Dassault Systemes, a world leader in software product lifecycle management, enjoys a very profitable business model in 3D-design. In the past he has successfully managed market disruptions and opportunities through acquisition and organic innovation. His latest brand, 3DVIA, offers 3D models and life-like experience for the new non-professional category of clients, consumers. In November 2009, President and CEO Bernard Charles must decide how best to address this new market segment, characterized by a rapidly growing open source communities, and new pricing models. What is the right business model for the new brand, and how it will affect the future of Dassault Systemes?
Subjects included: Business Development "Hide
by Stefan Thomke, Daniela Beyersdorfer Source: Harvard Business School 22 pages. Publication Date: March 23, 2010. Prod. #: 610080-PDF-ENG
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